BA (Hons) Digital Media Design | Degree Programmes

Exploring the Boundaries of Digital Innovation!

Digital Media Design explores the digital domain and establishes a rich, hybrid area of study for the 21st century, including multimedia platforms, extended reality (XR), responsive environment and more. By using practice-based approaches and theory-led methodologies through subjects such as web-based content, social media systems, immersive media and experiential design, the programme aims to provide you with the necessary knowledge and skills to become part of the digital revolution.

Intake

May

Location

Bandar Sunway Campus

Accreditation

5-Star College-Based Category

AREA OF

STUDY

Year One (Level 4)

Year Two (Level 5)

Year Three (Level 6)

During the first year, students concentrate on building their core skill set which includes graphic design, web design, video & sound editing, image manipulation and basic photography skills. At the same time, aided by research literature and ideation sessions, they are introduced to concepts such as visual communication, ubiquitous design and user experience.

SEMESTER 1 & 2

Visual Communication and Core Media Production 45 Credits

Introduces imaginative responses and creative inventiveness in making images, sounds, video and interactive media to effectively communicate ideas, facts and feelings. Lectures, demonstrations and structured workshops give the students initial knowledge, good working practices and skills. They will learn about methodologies in research, project management and reflection/evaluation.

Interaction and Hybrid Media Construction 45 Credits

Further encourages imaginative responses and creative inventiveness in combining images, sounds, text, video and interactive media to to produce rich and compelling user experiences which are at the heart of this course. Lectures, demonstrations and structured workshops give the students deeper knowledge, best working practices and skills. They solidify their methodologies in research, project management and reflection/evaluation.

Media in Mind: Histories, Theories, Contexts (C & CS) 30 Credits

Extends knowledge and understanding of the role of interactive media as a fundamental aspect of contemporary society and culture through exploration of the human subject, mapping of media histories, traditions and processes, and examination of the forces that drive technological development. Informed and systematic approaches to analytical thinking, and ability to communicate critical responses clearly will be developed.

FOR DOMESTIC STUDENTS

Hubungan Etnik | Tamadun Islam & Tamadun Asia Compulsory

FOR INTERNATIONAL STUDENTS

Bahasa Melayu Komunikasi II | Malaysian Studies Compulsory

In the second year, students delve deeper into web-based content and learn how to create mobile applications, interactive digital comics, video game prototypes and physical interfaces. The year culminates with a multi-disciplinary exhibition, where the Digital Media Design students lead a collaborative project, which includes students from other disciplines across the School of Creative Arts such as Graphic Design and Interior Architecture and Design or an external institution.

SEMESTER 1 & 2

Teamwork Practices 30 Credits

Students develop the understanding of leadership and membership roles, interpersonal dynamics and shared objectives as they work on live projects usually borne out of effective teamwork abilities and skills. Students get the opportunity to work in mixed-discipline groups.

Independent Project 30 Credits

In this module, students propose a project (planning, content, contexts) and produce (managing and documenting process) a high-quality outcome of their own choosing. This allows for independent learning of core skills such as project management and production.

User Experience Design 15 Credits

Emphasis on current approaches to User Experience (UX) design and commercial approaches to planning, designing and implementing products for mobile devices and browser-based delivery.

Storytelling & Gaming 15 Credits

Practical creative work and discussion engage students with contemporary ideas about the interrelationship between narrative and play in games & interactive media while promoting critical thinking.

Connections & Perspectives I:
Exploring Creative Media and Digital Cultures 15 Credits

Further develops knowledge and critical understanding of current uses of interactive and related media forms and the context in which they operate in.

Connections & Perspectives II:
Exploring Creative Media and Digital Cultures 15 Credits

Students will be supported by new critical, theoretical and contextual ideas while exploring a technologically mediated society and identify their own areas of critical interest for their essay and studio practice.

FOR DOMESTIC STUDENTS

Bahasa Kebangsaan | Business & Marketing Compulsory

FOR INTERNATIONAL STUDENTS

Business & Marketing Compulsory

In the final year, students propose, manage and realise a substantial media project, alongside the production of a report in a subject of their choosing. Students examine and produce work for the multiple types of digital media platforms now available. Their studies will also prepare them for employment through professional development planning, sector analysis, portfolio development, networking and career advice.

SEMESTER 1 & 2

Degree Project 60 Credits

This two-phase module will first involve developing an idea for degree project into a fully documented proposal, and second, carrying out the process of producing the project. In planning, aspects of content, branding and contexts will be investigated for the proposal. Industrial practices such as fund-seeking, internal commissioning or call for participation will be instilled. In production, artefact(s) are produced, project is managed and creative processes are documented. Promotional materials for communication are also required.

Dissertation (C & CS) 30 Credits

Extends knowledge and understanding of the role of interactive media as a fundamental aspect of contemporary society and culture through exploration of the human subject, mapping of media histories, traditions and processes, and examination of the forces that drive technological development. Informed and systematic approaches to analytical thinking, and ability to communicate critical responses clearly will be developed.

Professional Practices 30 Credits

Through collective enquiry activities and individual studies, students are provided appropriate tools and methodologies to prepare for and to find employment as well as dealing with legal, ethical and economic frameworks of professional practice and employment. In collective enquiry, students work together in investigations into topics such as media industries and their economic roles. In individual studies, they engage with employability developments such as CV preparations, job searching and networking.

FOR DOMESTIC STUDENTS

Culture & Humanities | Community Service Compulsory

FOR INTERNATIONAL STUDENTS

Culture & Humanities Compulsory

INTERNSHIP

Placements are valuable means of establishing industrial contacts and gaining an insight into the commercial reality of a chosen discipline. We have a long history of students working in the industry to supplement the taught university curriculum with real-life on-the-job experience. Students will carry out a mandatory 12-week period of work placement with the creative industry within the digital media realm for on-the-job training & development after completion of studies in Year 3 (Level 6).

(Note: Subjects offered are subject to change based on the requirements of the Academic Board and MQA.)

ENTRY

REQUIREMENTS

Pass SPM with minimum of 5 Credits (5Cs) AND pass Foundation Programme with minimum CGPA of 2.00 that is recognized by the Malaysian Government
Pass STPM with a minimum of Grade C(GP 2.0) in any two subjects
Pass UEC with minimum 5 credits (5Bs)
Other equivalent qualifications recognised by the Malaysian Goverment

Explore the complete list of Entry Requirements for domestic and international students here

CAREER

OPPORTUNITIES

The Digital Media Industry's Global Revenue is Projected to Exceed US$421 Billion by 2025

*source: statista.net

Digital Agencies
Web Design Companies
Mobile App Developers
Digital Media Design Studios
Game Developers
Advertising Agencies
Media Agencies
Broadcast Companies

Post-Production Houses
Motion Graphics & Animation Studios
Event / Audio Visual Companies
Retail / Props Design Companies
Corporations (banks, insurance companies, etc.)
Digital Product Companies
Production Houses
Your Own Digital Design Studio

Career Options

Interactive Designer
Web Designer
Front-End Developer
Game Designer
Digital Media Designer
UI Designer (User Interface)
UX Designer (User Experience)
Digital Product Designer
Art Director
Creative Director

Creative Technologist
Digital Media Producer
Social Media Strategist
Video Composer
Motion Graphic Designer (Mograph Designer)
Film Director
Production Manager
Design Entrepreneur
Educator

OFFICIAL

ACADEMIC PARTNER

The One Academy is a Houdini Certified School by SideFX. Houdini is a powerful 3D animation and VFX software used for modelling, rigging, animation, look development, lighting and rendering in film, TV, advertising and video games. Known as a powerhouse for creating realistic simulations of smoke, fire, water, and destruction, Houdini prepares students to develop industry-standard projects as it is widely used in the film and entertainment industry to produce blockbuster visual effects.

The One Academy is an Academic Partner of Unreal Engine in Malaysia. The world’s most advanced real-time 3D creation tool, Unreal Engine enables game developers and creators access to bring real-time 3D content to life for groundbreaking photoreal visuals and immersive experiences. Unreal Engine prepares students with the skills needed to succeed in game development, architecture, film and TV, automotive, simulation and more through Game Design, Motion Capture, Virtual Production and Immersive Reality.

OUR CORPORATE AFFILIATIONS & ALUMNI'S CAREER

BA (HONS)

DIGITAL MEDIA
DESIGN

Exploring the Boundaries of Digital Innovation!

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