Students majoring in Advertising & Graphic Design garnered Gold Award and Honourable Mention in the acclaimed Creativity International Award 2013 organised by Art Direction Magazine, USA. The competition has attracted over 1200 entries worldwide and is well known for its display of outstanding creativity as well as design works since its launch in 1970.
Apart from brainstorming sessions, both students also carried out field visits to have better understanding of the concept and design that best fit the clients’ needs.
“I've to do numerous research and visitations to hospitals to get a clearer picture of what kind of art gallery that suits the environment before idea and concept development.”
Highlighted Victor Chandra, the Gold Award winner who developed identity manual for an art gallery located in a hospital.
Taking part in the competition has enabled both winners to apply what they have learnt in classes e.g. the concept of design interaction into good use.
“I’ve created this simulation effect of eye conditions like cataract and glaucoma in my manual by inserting a piece of grey coloured transparency paper with abnormal visual patterns over some images so that readers could relate better thus understand the kinds of vision difficulties faced by individuals with eye related conditions.”Quipped Tee Sher Min, the Honourable Mention winner who came up with identity manual for Save One’s Sight Missions (SOSM), a non-profit which advocates blindness prevention.
Time constraint was the main issue faced by both winners as they needed to juggle between school works while focusing in completing the corporate identity manuals. In addition, minor shortcoming in terms of typeface design was encountered by one of the winner. “I‘ve changed typeface design of the manual few times to make it look more subtle in order to blend in well with the corporate image client wants to portray,” Sher Min added.
When being asked on what advice they would dispense to fellow college mates, Victor said “Enjoy what you do and have confidence in your work because taking part in competition is a great way to experiment, gain experience and to challenge yourself!” Besides, both winners would also like to express appreciation to their lecturer Mr Lew Tau Fei for his guidance and continuous support.
In line with our idea thinking culture, The One Academy strongly believes that partaking in such a competition of international scale will not only enhance quality of students’ works but also enables them to put their knowledge and skills into real test.