The One Academy invited Martin W. Andrews, an Associate Dean of the University of Portsmouth’s Faculty of Creative and Cultural Industries to conduct an interactive conceptual thinking workshop called “Hacking the Brief”. The class was divided into four groups of five, he introduced the brief on how the post-Covid-19 hotel be an inspiring, enjoyable and safe destination. Martin conducted several activities such as having each group redefine the brief to walking around the table and writing down ideas. It truly was an eye-opening experience for the students as they were taught how to navigate their thoughts and turn them into ideas. They were constantly put in a stimulating environment which allowed them to enjoy the process of idea generation. The workshop was a huge success, the students came up with interesting ideas that tackled the brief perfectly in just a few hours.